Marketing analytics: how to overcome the tech bottleneck

1. Improve the data structure

  • Stage the reporting data: Make sure the data is structured to be used effectively by the analytics reporting system.
  • Ensure accessibility: Integrate the analytics platform to ensure automatic flow of data when and where it’s needed.

2. Create standard reporting

3. Build a nimble, scalable framework

New platforms, new possibilities

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store