A solid data strategy can be your biggest asset in bridging the gap between business strategy and implementation.

I’ll just come right out and say it: business strategies fail. A lot.

Depending on which study you read, anywhere between 67 and 97 percent of organizational strategies never achieve their business goals. While the precise reasons for these failures are many and varied (poor communication, lack of buy-in, lack of clarity, etc.), they all come down to one problem: a disconnect between planning and implementation.

While senior executives dedicate considerable time and effort to defining business goals and the strategies that…

Remember the days when marketing was a calm, cool environment where a good set of customer analytics would tide you over for a month’s worth of strategic, data-driven decisions?

Yeah, neither do I.

Today customer behaviors, preferences, and attitudes can change at the speed of light, and marketing teams need to move — and pivot — no less quickly. The good news is, in this era of big data marketing, there’s no shortage of data to inform and guide those day-to-day (or hour-by-hour) decisions. The less-good news is that most marketing teams don’t have dedicated data scientists and data engineers…

Article by: Chris Kettenbach

As its web site says, Deno is a simple, modern, and secure TypeScript and JavaScript runtime that uses Chrome’s V8 JavaScript engine. It’s built using the Rust programming language, in contrast with Node.js, which is built using C and C++. It’s from the creator of Node, Ryan Dahl. Notice that Deno is an anagram of the word “node” … perhaps hinting at rearranging or fixing parts of Node? Both platforms are open source.

Why should I learn Deno?

As a developer, you should aim to deliver high quality maintainable code that lasts the test of time. You should build code with…

Artificial intelligence and machine learning have become mainstays on the global business scene, with even small companies now able to reap the benefits of having a digital workforce. The momentum behind the growing adoption of AI-driven solutions continues to build: In a recent survey, 50 percent of business leaders said they plan to spend more on AI and ML this year, with 20 percent remarking that they will be significantly increasing their budgets.

As AI adoption grows, organizations are exploring creative ways to incorporate these solutions into their day-to-day operations. Many businesses are discovering the advantages of using AI to…

Your customer contracts play a vital role in keeping your organization running: they establish the terms of client relationships, allow you to predict and plan for what will be purchased, when, and for how much, and provide recourse in cases where the agreed-upon terms are not met. A contract lifecycle management (CLM) platform can help the contracting and contract amendment processes run smoothly. So, how do you know if or when your organization is ready to implement (or upgrade) CLM software, and which features should you look for when you select a platform?

In this article, we’ll look at the…

GDPR, CCPA, and other data privacy laws are changing the way companies must approach the personal data they gather, store, process, and disclose. And it’s not just legislation that has businesses concerned. Consumers are more keenly aware than ever of how companies are using their personal data, and potential business partners are reviewing data privacy practices as part of their due diligence measures.

Most businesses are well informed on the “what” of data privacy legislation — what the laws require, which organizations they affect, how they define personal data, etc. …

Now that laws such as GDPR and CCPA are permanent fixtures on the global business landscape (and amendments to CCPA coming soon) — and customers are highly aware of how their data is being used — most businesses have made data privacy an integral part of their standard procedures. Organizations have devoted extensive resources to developing and executing their readiness plans and operationalizing these changes. And yet, even among those that have a data privacy governance framework in place, one challenge still remains: how to verify that privacy policies and procedures are being followed on a month-to-month basis.

Obviously, the…

Article by: Lionel Bodin & Alexis Greenwood

“Based on your recent experience, how likely are you to recommend Acme to a friend on a scale from 0 to 10?”

This is the million-dollar question — literally! A customer’s answer to this question contributes to a company’s overall transactional net promoter score (tNPS), a metric that reveals the likelihood that customers will recommend that company’s product or service to others. In other words, do they like you? Really like you?

A positive tNPS score equates to a high percentage of customers who are promoters — those willing to buy more product…