4 tips for creating data visualizations people want to see

Data visualizations and feelings

  • Images — The smiling snakes, alligators and humans do not align with the dangerous message in the analysis.
  • Color — By representing the mosquito with red, the chart on the right conveys a sense of danger.
  • Charts — The horizontal bar chart on the right shows the scale of impact better than individual data points on the left.

The challenges of ‘personal’ data

1. Highlight outliers, not poor performance

2. Show progress, not failure

3. Use neutral colors

4. Include trends to start conversations

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